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- Save time, money, energy and paper by limiting flyer distribution to those who you think will truly be interested in the activity
- Put flyers in club/organization mailboxes in the mail room on the third floor of the UCen
- Distribute flyers in student gathering places such as MultiCultural Center, Women's Center, UCen
- Drop off 7 flyers at OSL to be posted on the outdoor kiosks
- Disperse flyers to academic departments, TA's and faculty mailboxes
- Send copies to University information offices so phone calls can be fielded to your organization
- Arts & Lectures Ticket Office
- A.S. Ticket Office
- Athletics Ticket Office
- UCen Info Desk
- Public Affairs Office
- Hand out flyers at the UCen & Arbor at lunch
- Ask Athletics or Arts & Lectures if you can hand out flyers before an event
- Ask a business if you can post a flyer in their window or on their bulletin board
- Collect addresses at events/meetings to develop mailing lists for future events
- Ask everyone in your organization to tell 10 friends about the event (according to surveys, word of mouth is the most effective way to spread the news)
- Go to the office hours of faculty and ask if you or he/she can annonounce event in a class
- Provide information at a table in front of the UCen, Arbor, and special events such as the Activities Faire
- Contact the presidents of organizations that may be interested in your event and ask if it can be announced at a meeting
- Collect phone numbers and e-mails at events/meetings to develop future distribution lists
- Submit your event to the World Wide Web event calendar, there is an option to automatically forwarded to Nexus on Campus This Week if you meet the deadline and are registered as a campus organization.
- Design an organization web page which can be linked to the UCSB organization directory web site
- If your event is in the UCen, fill out a UCen Connection form at the UCen, and event info will appear on the UCen TV monitors
- Collect e-mail address and fax number lists of people/departments that you want to target. To establish a listserv as a UCSB organization, go to http://www.isc.ucsb.edu/osg/listserv/listserv.html. You will need a campus department to sponsor your listserv.
No cost:
- Send a press release to the Nexus (a sample format available at OSL)
- If you post your event on the UCSB web calendar there is an option to have it automatically sent to Monday Calendar page (http://events.sa.ucsb.edu).
- Connect with a campus editor who would report information related to your organization
- If you have an issue or discussion topic regarding your event, you can write a letter to the editor
Ads
(a rate chart & publication calendar is available at the Nexus advertising office):
- Classified ads are very popular with students
- Display ads are more expensive, but effective
- There are a number of organizations and departments such as L&S, Student Health Services and Orientation with publications or web sites which feature or list campus activities
- 93106 is a campuswide newspaper distributed to faculty and staff with a calendar that will advertise events for free. Determine whether your event is pertinent to faculty or staff before contacting the editor, Vic Cox at Public Affairs, 893-4765, e-mail: vic.cox@ia.ucsb.edu.
- Advertising information and rates for The Independent and Santa Barbara News Press can be obtained on their web sites: www.independent.com and www.newspress.com. These newspapers also provide various calendar sections to announce events at no charge.
- Write a Public Service Announcement-PSA-(a sample format available) and leave copies in PSA or news editors' boxes at KCSB office
- Don't post over others' events before they are over
- Don't post a number of the same flyers in one place
- Don't chalk or tape flyers on sidewalks
- Don't post on trees, buildings, windows, bike path rails, lamp posts or signs
- Don't leaflet classrooms, res halls, or other areas where the material will simply create litter for someone else to pick up
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