$(function() {
    $('a.trigger').click(function() {
        var triggerID = $(this).attr('triggerID');
        $('.hiddenBlurb[triggerID=' + triggerID + ']').slideToggle();
        if (this.innerHTML === '[Read More...]') {
            this.innerHTML = '[Hide More...]';
        } else {
            this.innerHTML = '[Read More...]';
        }
        return false;
    });
});